With the start of 2025, Frrok Prenka officially assumes his role as CEO of Graf Group. With extensive experience leading global teams and driving operational excellence, he is well-equipped to steer Graf toward a promising future.
Three Months In - Five Clear Objectives for Sustainable Growth:
- Focus on Quality and Sustainable Growth
After three intensive months in his new role, Frrok’s leadership is already making an impact. His start was challenging due to the global economic situation in the textile industry, which continues to be affected by shifting market dynamics, rising costs and supply chain complexities. Nevertheless, from day one, his approach has been marked by determination and a clear vision for Graf’s future. - Quality as the Key to Customer Success
Frrok has placed a strong emphasis on quality across all aspects of the company—products, processes and corporate culture. His vision centers on sustainable optimization and a consistent commitment to excellence to ensure long-term success for customers. - Economic Stability and Growth in Sight
Despite challenges in the global textile sector, Graf is seeing the first signs of progress. Thanks to targeted measures and fresh strategic initiatives, key business indicators are moving in the right direction—demonstrating that the company’s course has been set wisely. - A Strong Corporate Culture as the Foundation
In addition to economic goals, strengthening corporate culture is a top priority. Frrok is working closely with teams to foster an inspiring, high-performance work environment that encourages innovation and engagement. - Culture: Strengthening Internal Communication for Success
A key part of this strategy is optimizing internal communication by fostering open dialogue and providing structured opportunities for idea-sharing. By emphasizing transparency, Graf aims to elevate collaboration and engagement across the organization.
Looking Ahead with Confidence
As we move forward into 2025, Graf is excited to embark on this next chapter under Frrok’s leadership.
We extend our gratitude to all employees, agents and stakeholders for their continued dedication. Together, we will continue to make 2025 a remarkable year for all of us.